<h1>Legal risks of a 55-inch 4K smart TV promotional launch: misleading specs, enforceability of exclusivity, warranty disclosures, regulatory compliance</h1> A consumer electronics company announced the launch of a 55-inch 4K smart TV offered at a promotional price during an online retailer's festival sale, marketed with specifications, bundled finance and exchange offers, and references to reduced GST enabling price pass-through. The release emphasizes exclusive availability via the retailer, product features, and nationwide service support. From a legal perspective, key issues include accuracy and substantiation of advertised specifications and savings claims, enforceability of exclusivity and promotional terms, compliance with consumer protection and advertising laws, clear disclosure of warranty/service obligations, and risks from third-party press release disclaimers.