<h1>Fintech startup hires former payments COO as senior advisor and anchor investor to scale AI credit card rewards app</h1> A fintech startup offering an AI-driven credit card and loyalty rewards management app appointed a former payments COO as senior advisor and anchor investor to advise on strategy, growth, product, technology and user experience. The company, which launched in October 2024, reports growth from 200,000 users and projects one million by March 2026, positioning itself to address low reward redemption in India's large credit-card market. The move accompanies continued fundraising and backing from multiple investors and aims to scale product adoption and monetisation amid heightened digital adoption and rewards awareness.