<h1>Retailer's 17-Minute Smartphone Delivery Promise Raises Questions on Advertising Claims, Liability, Consumer Protection, and Competition</h1> A national electronics retailer announced a 17-minute delivery promise for a new flagship smartphone, claiming nationwide scale, trained tech-expert hand-delivery, and complimentary day-one damage protection as part of value-added services. Legally relevant issues include potential consumer protection and advertising scrutiny over speed and coverage claims, enforceability and disclosures for the complimentary protection and price-protection terms, liability allocation for damage or loss during ultra-rapid delivery, and competition law considerations if the offering leverages exclusive supplier arrangements with a global smartphone manufacturer. Expansion plans and increased dark-store operations may trigger local licensing, labor and safety compliance obligations.