<h1>Fragrance brand appoints young actor as ambassador for new scent, raising disclosure, trademark and image-licensing issues under 16 C.F.R. §255</h1> A fragrance brand announced the appointment of a young actor as its local ambassador to appear in an upcoming campaign promoting a new scent, indicating commercial endorsement, image-licensing and promotional use rights for marketing materials. The release highlights personality and social-media metrics to support the endorsement and contains typical advertising claims about product attributes. Legal considerations include compliance with advertising standards, disclosure of paid promotion, trademarked branding, and any contractual terms governing use of the ambassador's likeness. The distributed press release includes a disclaimer that the news agency disclaims editorial responsibility for the supplied content.