<h1>Chipset maker claims 40% premium market share, faces scrutiny over ad accuracy, third-party data and competition risks</h1> A leading chipset brand announced it holds a 40% share of the Indian premium smartphone chipset market (devices above ?25,000) per a market research firm and launched a nationwide marketing campaign ahead of the festive upgrade season asserting superior performance, gaming, battery life and AI capabilities. Legally significant points include reliance on third-party market data for market position claims, potential advertising and consumer-protection scrutiny over accuracy of performance and AI assertions, and competition-law implications if dominant share enables exclusionary conduct; the release also contains a distributor disclaimer shifting editorial responsibility.