<h1>Cosmetics claims for children's body wash must be substantiated, labeled accurately, and comply with advertising and cosmetics rules</h1> A cosmetics company announced a new body wash marketed for children over five, claiming pH-balanced formulation, dermatologist testing, hypoallergenic status, tear-free use, specific active ingredients, and high consumer ratings. Legally, such health and safety claims must be substantiated by reliable evidence and comply with advertising and cosmetics regulations and labeling requirements for products targeted at minors; unsupported therapeutic or comparative claims risk being misleading. The manufacturer should maintain records of testing and clinical data, ensure accurate ingredient and age-use labeling, disclose endorsement and review authenticity, and consider potential product liability and consumer protection exposure if adverse events occur.