<h1>Provincial rural revitalization boosts matcha, chilies and honey plum industries through land conversion, quality control, investment and exports</h1> A provincial rural-revitalization initiative has supported development of regionally specialized agricultural industries-notably matcha tea, chili peppers and honey plums-through land conversion, quality-control regimes, industrial-chain investment and policy support, enabling large-scale production, export to multiple foreign markets and significant household income gains. One city developed high-standard tea gardens and large-scale processing capacity; another established varietal R&D, market infrastructure and export channels for chilies; a county secured geographic-indication protection for honey plums. The provincial agriculture authority frames these measures as legal-economic tools to promote rural revitalization, increase household income and expand regulated agricultural exports.