<h1>Non-bank lender offers instant digital unsecured personal loans up to Rs.55 lakh with 24-hour disbursal and flexible tenures</h1> A deposit-taking non-bank financial company registered with the central bank is marketing unsecured personal loans of up to Rs. 55 lakh for festival-related expenses, claiming instant approval via a fully digital application, disbursal within 24 hours subject to terms, and flexible tenures of 12-96 months. The product includes pre-approved offer checks via mobile OTP and an online EMI calculator; funding and approval remain conditional on eligibility and document verification. Advertising statements note high credit ratings for the lender but do not alter regulatory or borrower obligations under applicable lending laws and contractual terms.