<h1>Chinese-origin music and arts festival launches international edition, partnering cultural IP and tourism operators to reach Gen Z</h1> A Chinese-origin music and arts festival held its first international edition in Singapore with support from the Singapore Tourism Board and a major integrated resort operator, showcasing collaboration between cultural IP holders and tourism operators. The two-day event featured regional and international artists, targeted Gen Z attendees (over 85%), attracted more than 90% international visitors, and generated significant social media engagement. Organizers emphasized cross-border cultural exchange, integration of live entertainment with hospitality and retail, and industry dialogue with media and tourism stakeholders to explore new models for international cultural-tourism partnerships and market expansion.