<h1>Paint company launches national marketing for five-year warranty, raising questions about warranty scope and advertising claims</h1> A leading paints and coatings company announced a national marketing campaign for its paint brand, highlighting a five-year warranty program that evolved from an industry-first quality promise into a comprehensive consumer warranty. The release emphasizes product quality, durability and consumer trust, cites geographic uptake, and details multi-channel promotional plans. Legal issues potentially implicated include validity and scope of warranty terms, accuracy of comparative or 'industry-first' claims under advertising law, compliance with consumer protection and unfair trade practices rules, and evidentiary support for performance assertions used in marketing.