<h1>National health campaign for women's wellbeing, adolescent anaemia screening and PCOS awareness raises data privacy and consent concerns</h1> A government health campaign launching on September 17 will run through October 2 at designated health and wellness centres in one state, prioritising women's physical and mental health, adolescent anaemia screening, PCOS awareness, gender equity and active lifestyles. Implementation is led by national and state public health agencies in partnership with an international health agency, which will engage social media influencers and broadcast professionals to promote screening and treatment services and a campaign hashtag. The initiative raises operational considerations about data privacy, informed consent for screenings, coordination between agencies, and regulatory compliance for sponsored social-media promotion.