<h1>Startup AI marketing claims risk: false advertising, testimonials, trade secret protection, data privacy, and client liability-counsel review advised</h1> A startup press release touts rapid international growth, proprietary AI marketing claims (specific ROAS figures), a named proprietary framework, an extensive client roster, and a large PR network, accompanied by a distributor disclaimer. Legal considerations include potential false or misleading advertising and testimonial/endorsement compliance, enforceability and protectability of the claimed proprietary framework (trade secret, copyright, or patent issues), data protection and AI governance obligations when processing consumer data, contract and liability exposure to clients over promised results, and the limits of publisher disclaimers for press-distributed material. Review by counsel recommended before reliance or reproduction.