<h1>FSSAI compliance failures driving buyer shift; industry seeks enforcement, quality funding and procurement measures to restore confidence.</h1> Non-compliance with food-safety standards at regional auction centres has driven buyers toward alternative sources, creating a quality crisis that depresses prices and harms growers. The ATPA urges the Tea Board to map and enforce quality parameters for green leaf from flagged regions, tighten controls on imported teas intended for re-export, and implement a package of measures-procurement floor, subsidies and quality programmes for small growers, transport and export incentives, and promotional efforts-to restore market confidence and compel rejection of substandard leaf by Bought Leaf Factories.