<h1>Travel app's culture-led survey claims raise consumer protection, advertising accuracy, data-privacy and heritage consent risks under Consumer Protection Act s.2(1)(r)</h1> A global travel app's published survey reports a strong consumer shift toward culture-led travel in India, with high percentages favoring festivals, lesser-known destinations, and immersive experiences. Legally relevant issues include accuracy and substantiation of advertised survey claims and search-data statistics, consumer protection and advertising compliance, data-privacy considerations around collection/use of traveler data, and potential regulatory implications for tourism promotion tied to government schemes. Stakeholders-travel platforms, local tourism bodies, and destination communities-should assess contractual obligations, intellectual-property use in marketing, and community-consent or heritage-protection laws when promoting cultural tourism to avoid misrepresentation, exploitation, or privacy breaches.