<h1>Skincare brand faces risks under Consumer Protection Act, Drugs and Cosmetics Act and ASCI rules for misleading efficacy claims</h1> A cosmetics company markets a skincare line blending traditional Ayurvedic botanicals with modern plant-based actives, positioning products as safe, toxin-free, and tailored for Indian skin; marketing claims include efficacy against dullness, fine lines, and sun damage. The founder's consumer-driven origin story and philanthropic activities-adopting a school and disaster relief-are used in promotion. Legal considerations include accuracy of product and efficacy claims under consumer protection and advertising law, ingredient and safety compliance with cosmetics regulations, potential misrepresentation risks, and disclosure of the press-release arrangement noting the publisher's lack of editorial responsibility.