<h1>Online credit marketplace opens first physical store, plans 100 outlets to serve digitally excluded borrowers and small businesses</h1> A major online credit marketplace has opened its first physical retail outlet in Gurugram and plans 100 further stores across key Indian metros to provide in-person assistance for loans and credit cards, targeting digitally excluded consumers and small business owners. The expansion reinforces a hybrid distribution model and highlights consumer-facing obligations, including truth-in-advertising, fair lending and suitability assessments. The firm cites ISO 27001 and PCI DSS certifications, relevant to data security and payment compliance; regulators may scrutinize branch-level KYC, data handling, outsourcing arrangements with partner lenders and adherence to applicable banking and consumer protection laws.