<h1>Flagship smartphone claims on 'NXTPAPER 4.0' eye-care benefits prompt consumer protection scrutiny under Section 5 of the FTC Act</h1> A multinational electronics manufacturer announced at a trade show the launch of a new flagship smartphone featuring proprietary 'NXTPAPER 4.0' display technology and a 7.2-inch screen, marketed for enhanced eye comfort through seven core eye-care features and multiple third-party certifications. The company touts innovations including a natural-light, zero-flicker display, blue-light reduction, anti-glare measures, circadian-friendly settings, AI reading/writing enhancements, and in-house imaging software. From a legal perspective the release raises potential consumer-protection and advertising scrutiny regarding substantiation of health and performance claims and reliance on certification marks in marketing.