<h1>Regulatory concerns as life insurance awareness high but purchase gap persists; rules on truthful advertising, disclosures, and data privacy</h1> A market study by a committee in collaboration with a research firm found statewide universal awareness of life insurance and 70% purchase intent among non-policyholders, with 63% aware of savings-linked plans and 34% holding such policies. The committee plans a targeted outreach campaign to convert awareness into purchases through regional messaging, vernacular engagement and influencer storytelling. From a regulatory and compliance perspective, the findings highlight risks and obligations regarding truthful advertising, disclosure of product features and costs, avoidance of misleading comparisons, and data-privacy protections during targeted outreach. Regulators and insurers may need to monitor marketing practices and consumer education efforts to address the identified product-knowledge gap.