<h1>E-commerce upgrades raise legal risks: consumer disclosures, data/biometric compliance, payment rules, competition and operational resilience</h1> An e-commerce platform announced platform and product enhancements ahead of a major sales event, including AI-driven search and personalization, creator-led video commerce, a paid loyalty tier, expanded seller analytics, logistics automation with biometric onboarding and WhatsApp communications, and fintech offerings such as instant EMI, eKYC and a co-branded credit card with a large bank. Legal considerations include consumer protection and disclosure for paid loyalty and subscription pricing, data-privacy and biometric/eKYC compliance, payment and credit regulatory requirements, fair marketplace and competition implications from seller fee changes and analytics access, and operational resilience obligations for peak-demand reliability.