<h1>Marketplace operator's AI matching, verified reviews, and fee disclosures may trigger false advertising, data protection, and fairness claims</h1> A software marketplace operator claims to provide affordable lead generation through a targeted listing platform, AI-driven matching, verified reviews, and promotional services, positioning itself as reducing customer acquisition costs for vendors. Legal issues to note include potential false or misleading advertising if efficacy claims are unsubstantiated, consumer protection scrutiny over review verification, data-protection and algorithmic fairness obligations arising from AI recommendations, and contract/fee disclosure requirements for vendors. The distribution statement that a news agency disclaims editorial responsibility may limit publisher liability but does not remove regulatory or contractual exposure for the marketplace operator.