<h1>Sports footwear brand signs national award-winning actress for women's line; legal focus on advertising, IP, disclosures, consumer compliance</h1> A leading Indian sports and athleisure footwear company announced an endorsement agreement with a national award-winning actress to serve as the face of its women's category, linking the association to strategic marketing, product design emphasis, and anticipated commercial growth. The release highlights brand positioning, distribution reach, and recent public listing. Legal issues to note include compliance with advertising and endorsement regulations, truthfulness of growth and market-share claims, intellectual property and image-use rights under the endorsement contract, disclosure obligations for listed companies, and potential consumer-protection or celebrity-marketing regulatory scrutiny.