<h1>Ayurveda company markets AYUSH-approved gut-liver-spleen detox kit - issues: claims, advertising, labeling, liability, disclosure duties</h1> An Ayurveda practitioner and his publicly listed healthcare company launched a marketed 'gut-liver-spleen' detox kit approved by the Ministry of AYUSH and promoted as a preventive remedy for lifestyle diseases. The product combines traditional herbs in a four-week program and is being sold through e-commerce platforms, pharmacies and affiliated clinics. Legally relevant points include regulatory compliance status under AYUSH, the scope and substantiation of health and therapeutic claims subject to consumer protection and advertising laws, product liability and labeling obligations, and disclosure duties applicable to a publicly listed company marketing medical-wellness products.