<h1>Tourism board's branded YouTube series raises influencer marketing, disclosure, contract, IP and platform liability issues</h1> A tourism board commissioned a branded YouTube series featuring four anonymous creator teams competing across Swiss locations; the series functions as promotional content distributed via a major online platform. The release frames the collaboration as marketing-driven storytelling, highlights use of national transport services, and includes participant testimonials. The publisher disclaims editorial responsibility under an arrangement with a third-party distributor. Legal considerations likely include influencer-marketing compliance (advertising disclosure and consumer protection), contract terms between the tourism authority, creators and distributor (scope, IP rights, usage, compensation), and platform/content licensing and liability allocation.