<h1>Marketplace-certified integration helps merchants unify store and behavioral data for real-time personalised campaigns while raising data, consent and liability concerns</h1> A marketing-technology provider announced a marketplace-certified integration with a commerce platform to supply a plug-and-play plugin allowing merchants to unify store and behavioral data, run real-time personalised campaigns across email, SMS and messaging apps, and automate cart recovery and lifecycle journeys without developer involvement. The arrangement positions the integration as compliant with platform app standards and reduces implementation friction, while raising predictable legal considerations for merchants and the vendor: data-sharing and processing obligations, customer consent and privacy compliance, platform terms and liability allocation, and service level and support commitments.