<h1>Dairy company expands specialty cheese into western and southern markets, investing Rs100cr; targets 40% retail revenue share</h1> A dairy company announced expansion of its specialty cheese portfolio from North India into western and southern markets, targeting HORECA, quick-service restaurants and institutional buyers, and plans retail roll-out within 6-8 months. The company has invested over Rs 100 crore in a new cheese plant in Maharashtra and aims to increase retail revenue share to 40% of overall sales and rank among the top five national cheese players. The move raises regulatory and compliance considerations for food safety, labeling, distribution licensing and competition law, and may affect supply-chain contracts with cooperatives and farmers.