<h1>Legal risks of jewellery promotional claims: pricing, product certifications, warranties, refunds, insurance, and advertising compliance</h1> A major jewellery retailer launched a gemstone collection and accompanying promotional campaign, offering up to 25% off making charges until a specified date and asserting product attributes (18kt/22kt gold, certified diamonds, HUID compliance), post-sale benefits (lifetime free maintenance, one-year insurance, 100% exchange value) and ethical sourcing/CSR commitments. Legal considerations include accuracy of advertised claims, enforceability of promotional terms and conditions, consumer warranty and refund obligations, validity of certification and provenance statements, insurance and maintenance scope, and compliance with advertising, labelling and consumer protection laws across jurisdictions where the retailer operates.