<h1>Government launches mission to boost quality and affordability of domestic goods with incentive schemes and raw material access</h1> The government is promoting a national manufacturing mission aimed at enhancing the quality and affordability of domestically produced goods. The initiative encourages manufacturers to adopt a 'lower prices, higher quality' approach, supported by measures such as production-linked incentive schemes across multiple sectors. Efforts include ensuring easier access to raw materials to reduce production costs. The campaign also emphasizes consumer and retailer support for local products through visible promotion and pride in domestic manufacturing, avoiding compulsion. Social media influencers and political entities are urged to advocate for the adoption of locally made goods to strengthen economic self-reliance and industrial growth.