Software Company to Acquire Mobile Workflow Platform, Expanding Sales Automation and Field Execution Capabilities

A software company specializing in distribution management and sales force automation has entered into a definitive agreement to acquire a mobile-first workflow automation platform provider. The acquisition aims to create a comprehensive route-to-market and field execution platform across multiple industries by combining sales automation, distribution digitization, and workflow automation capabilities. The merged entity will offer an integrated platform covering sales, onboarding, servicing, and warranty management, enhancing innovation cycles, platform integration, and customer support. This strategic move supports the acquiring company's expansion into new geographic markets, including the Middle East, Africa, and Southeast Asia, and strengthens its ability to deliver AI-enabled, scalable, and secure solutions tailored to diverse regulatory environments and complex business needs.