<h1>Financial Firm's SIP Book Crosses Rs. 1,000 Crore, Driven by 33 Lakh Active Accounts and Youth Investors</h1> A financial services company has announced its monthly systematic investment plan (SIP) book has surpassed Rs. 1,000 crore, supported by over 33 lakh active SIP accounts, reflecting significant growth in mutual fund investments nationwide. The company's SIP flows have increased nearly 14-fold since 2016, outpacing the industry's ninefold growth, with younger investors under 45 contributing nearly 60% of SIP value. This milestone underscores the rising adoption of disciplined, recurring investments among millennials and Gen Z, paralleling historical shifts seen in other markets. The company operates through a broad network across multiple states, offering diverse financial products and services. Forward-looking statements in the announcement caution about risks including regulatory changes and economic factors that may affect future outcomes.