<h1>Sports Retail Startup Expands to 15 Stores, Partners with Pro Cricketers for Franchise Model</h1> A sports retail startup specializing in cricket equipment has opened its 15th global store in Hyderabad, India, under a franchise model that appoints professional cricketers as store partners. The Hyderabad outlet, located in a prominent area, offers premium cricket gear from leading brands and personalized services such as bat fitting and expert advice from former players. This model aims to enhance customer experience by leveraging the expertise of professional athletes. The company's expansion strategy focuses on empowering cricketers to lead stores, fostering authentic engagement with customers. The franchise approach is supported by an innovation venture studio, which highlights its scalability and commitment to grassroots entrepreneurship. The Hyderabad store is part of a broader global presence, with locations in multiple Indian cities and international markets.