● Purchase handcrafted gold jewellery at exclusive, reduced gold rates ● Customers can save approximately ₹1455 off per gram for 22KT and ₹1292 off per gram for 18KT hallmarked gold ● Offer valid till 15th August 2025 across all showrooms and online
Mumbai, 28 July 2025 — Tyaani Jewellery by Karan Johar, one of India’s leading jewellery brands, ushers in the festive season with the launch of its biggest-ever Assured Gold Offer, giving customers a rare opportunity to buy handcrafted fine jewellery at significantly reduced gold rates compared to the rising market prices. Valid till 15th August 2025, this limited-period offer allows buyers to shop at exclusive prices and enjoy unmatched savings. The offer is available at the following rates: Gold Type Market Price (Approx.) Tyaani Offer Price Savings 22KT INR 9255/gm INR 7800/gm ~15.7% 18KT INR 7592/gm INR 6300/gm ~17% With gold prices witnessing a surge of nearly 10% every few months, this offer gives customers a timely advantage. Buyers can lock in prices at nearly ₹1455 off per gram for 22KT and ₹1292 off per gram for 18KT gold. The brand forecasts and plans their festive season offerings much in advance, enabling them to pass on the benefit to their valuable customers. With a commitment to offering genuine value to its customers, Tyaani consciously chooses not to hedge its gold with banks. This business approach allows the brand to pass on the original procurement and manufacturing costs directly to its customers. This strategy ensures significant cost benefits for Tyaani’s loyal customers and new buyers. After receiving an overwhelming response to a similar initiative last year, Tyaani brings back this festive benefit while staying true to its vision of making luxury more accessible. This offer is only applicable on syndicate uncut diamond or Polki jewellery. Tyaani’s latest collection offers a wide range of handcrafted fine jewellery designed for everyday wear, special occasions, and everything in between. The brand continues to blend legacy craftsmanship with modern silhouettes that appeal to today’s generation rooted in authenticity, individuality, and purpose. Speaking on the offer, Karan Johar, Founder, Tyaani Jewellery: “At Tyaani, we believe jewellery is not just an accessory but it’s a story, a celebration, an heirloom in the making. With Tyaani’s Assured Gold Offer, we want to make these stories more accessible by offering real value without compromising on craftsmanship or authenticity. It’s our way of sharing the festive joy with every customer who chooses to celebrate with Tyaani.” This initiative reflects Tyaani’s customer-first approach that is rooted in pricing clarity, fair value, and a conscious effort to simplify the fine jewellery buying experience for today’s discerning and value-aware shopper. The offer is available across all its showrooms nationwide and online www.tyaani.com. Tyaani Jewellery by Karan Johar Spearheaded by the creative genius of Karan Johar, Tyaani is a leading jewellery brand founded 6 years ago. The brand came to life with the vision to introduce Indian audiences, for the first time ever, to a curation of handcrafted fine jewellery that’s as affordable as it is magnificent. The brand is currently present in eight cities including Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Lucknow, Chandigarh, and Ahmedabad and is poised for aggressive expansion with several new store launches planned in the near future. The brand takes great pride in their authentic designs and craftsmanship, offering a wide range of fine jewellery in gold, uncut and cut diamonds. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI

Limited-period jewellery pricing offer grants customers exclusive reduced gold rates across showrooms and online for eligible jewellery. A limited-period promotional pricing scheme offers fixed reduced rates for 22KT and 18KT hallmarked handcrafted jewellery, allowing customers to lock in savings relative to market prices. The offer is available nationwide and online until the stated expiry and is expressly limited to syndicate uncut diamond and Polki jewellery. The brand attributes the ability to pass on lower prices to a procurement practice of not hedging gold with banks, enabling direct pass-through of procurement and manufacturing costs to customers.