<h1>Bright Outdoor Media appoints new CEO to lead expansion into integrated media solutions beyond traditional advertising</h1> Bright Outdoor Media has appointed a seasoned media professional with nearly 20 years of experience as its new Chief Executive Officer. The appointee previously served as Business Head at Mid-Day Infomedia, where they played a pivotal role in business strategy and market expansion. The company, founded by an industry veteran, is one of India's prominent outdoor advertising companies that has traditionally served major brands through outdoor hoardings and billboards. Under new leadership, the company is expanding beyond traditional outdoor advertising to offer comprehensive services including television, print, radio, digital media campaigns, social media marketing, public relations, events, celebrity engagement, ad-film production, and retail media solutions. This transformation aims to position the company as a 360-degree integrated media solutions provider and one-stop branding powerhouse in India's competitive media market.