<h1>Chinese sportswear brand launches global Elite Runner Program with applications closing July 14</h1> A Chinese sportswear brand announces its inaugural global Elite Runner Program with applications closing July 14. The program begins at Shenyang Marathon on September 14, followed by three additional Chinese marathons through October. Selected elite runners receive professional gear, entry fees, accommodations, and exclusive access to the company's innovation center. The broader XRC Program includes four components: elite runner support, regional podium program, professional coaching camps, and community activities. The initiative aims to connect elite athletes while fostering running community engagement. The company continues international expansion as official sponsor of November's Hanoi Marathon in Vietnam.