<h1>Packaged water company launches plastic waste management initiative during religious festival with zero landfill disposal</h1> A major packaged drinking water company implemented a comprehensive plastic waste management initiative during a large religious festival in Odisha. The company partnered with local municipal authorities to deploy collection bins along the festival route and engaged community groups for waste segregation. All collected plastic was transported to material recovery facilities for processing and recycling, ensuring zero landfill disposal. The initiative included post-event cleanup drives with volunteers and students. This effort is part of the company's broader sustainability program that operates material recovery facilities across multiple Indian cities to promote plastic circularity and environmental responsibility.