<h1>India's baby products industry sees 6.93% search growth reaching 112.80 lakh searches in FY2025</h1> A leading digital marketing agency released a market trends report analyzing India's baby products industry for FY2025. The study examined 25,000 keywords and found overall search volume growth of 6.93%, rising to 112.80 lakh searches. Brand-related queries increased 17.93% while non-brand searches also grew. A major e-commerce platform led category growth at 21.09% year-over-year. Essential categories like milk powder and baby lotion showed significant increases. Premium skincare brands experienced substantial growth, with one brand rising from 2.4K to 7.2K searches. Location-based 'near me' queries increased 23.57%, indicating parents' shift toward localized, intent-driven purchasing decisions in the digital marketplace.