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<h1>Brand partnership drives a docuseries linking content collaboration to grassroots basketball development and product visibility in India.</h1> NBA and Skechers launched season two of the four part lyrical docuseries 'Hoop Nation' in India with Skechers as Presenting Partner, featuring four local basketball stories paired with original Indian hip hop and visible placement of Skechers Basketball footwear. The collaboration links content distribution on NBA India's digital channels to Skechers' grassroots engagement as kit partner of the ACG Jr. NBA U 14 3v3 program, using the series to support youth development, talent promotion and regional sports marketing objectives.