<h1>Life insurance company launches regional marketing campaign targeting eastern audiences with lifestyle-focused messaging</h1> A major life insurance company launched a regional marketing campaign targeting West Bengal and Odisha with the message of enjoying today while planning for tomorrow. The campaign features a prominent regional actor and focuses on lifestyle improvement as a key financial goal for eastern audiences. This follows the company's successful south-focused campaign strategy that improved brand awareness. Consumer studies indicated that eastern audiences prioritize family enjoyment through outings and cultural celebrations while recognizing the need for financial security. The campaign emphasizes connecting with diverse regional audiences through cultural nuances and will run across television, digital, and outdoor platforms.