<h1>Hotel search volumes surge 9.49% with wedding venues and alternative accommodations leading growth trends</h1> A digital marketing agency released a hotel industry trends report for FY25 analyzing over 110,000 keywords, showing 9.49% overall growth in search volumes. Non-branded searches dominated with growth from 2205.21 lakh to 2400.57 lakh searches, while branded queries grew 13.96%. Event-based searches for banquets and wedding halls increased 49.46%, and 'near me' queries rose 28.06%. Tier-2 and Tier-3 cities showed 18.08% search volume growth while top metros dropped 10.66%. Alternative accommodations like bed & breakfasts and boutique hotels saw significant increases of 32.77% and 34.15% respectively.