<h1>Company sponsors major cultural festival with beverage supply, special packaging, and plastic waste management program</h1> A major beverage company announced its participation in a significant cultural festival taking place in Puri, Odisha from June 27 to July 5, 2025. The company will provide wide-scale beverage availability through its diverse brand portfolio, launch special edition festival-themed packaging, and implement various brand activations across high-footfall locations. The initiative includes supporting local vendors through hydration carts, creating economic opportunities for micro-entrepreneurs, and launching a plastic waste management program in partnership with local authorities. The company will deploy over 180 volunteers and install 200 collection bins to reduce plastic litter during the festivities.