A homegrown brand offering high-grade vegan and cruelty-free cosmetics while empowering the nation through a "Face of the Brand" campaign.

Where beauty has always been intertwined with empowerment, Purpplebee has come into Indian cosmetic scene as a serious contender: A homegrown beauty brand offering elegance, sustainable solutions, and inexpensive ways to create an experience for the modern Indian woman via five elegantly curated products.

This brand stands on an inspiring story: that of Mrs. Bhavna Trivedi, an ex-government schoolteacher whose zeal and determination mold her post-retirement life into a mission of upliftment and empowerment.

The Founder's Journey from Education to Empowerment Chatting about Bhavna Trivedi brings forth a new age woman whose journey has been rich with determination, passion, and an insatiable craving for meaning. Born on the 30th of December 1959, in a culturally exalted town named Anjar in Gujarat, Bhavna holds in her possession an M.A. in Hindi, a B.Ed., a C.P.Ed. degree, with a medallist award accompanying each of these qualifications. Bhavna then went on to teach in a government school, selflessly dedicating herself to the noble cause of nurturing young minds. Her teaching was not merely a job but a community service and a testimony to her philosophy of empowering society through knowledge.

Along with an active fulfilling professional life, she secretly nursed a personal dream. She saw herself creating something of worth contributing to the cause of society, especially for women. She retired from government services in 2017 and stood at a crossroads where many go but only a few venture: the beginning-second. Instead of settling down into a normal routine, retirement was the best time to take up her passion and give a direction to the years of her dreams.

As Bhavna explored beauty and cosmetics, the desire to bind creativity, purpose, and empowerment deeply struck a chord in her. She felt that makeup had never merely been for appearances; it has been a channel for self-expression, building confidence, and quiet power in putting across one’s individuality. This is the belief on which Purpplebee was established.

Women Empowerment, One Product at a Time Purpplebee stands apart due to its philosophy rather than sheer formulations that go into its products; every application of eyeliner and gliding of lipstick impart not just beauty to the women but boldness as well. It stands for a brand that speaks to the confident woman, the woman who chooses herself, and the one who redefines her style on her terms.

The tagline, "Stylish luxury for every you," describes this vision perfectly; Purpplebee does not box beauty into one ideal. It celebrates all versions of you-the minimalist, the trendsetter, the rule breaker, and the classic soul-one luxurious notion that is intensely intimate, stylish in its ease, and proudly Indian.

The values emerging from Mrs. Trivedi's inspiring story formed the foundation for Purpplebee into an all-women's endeavor, from housewives and working women to students all over India-women who want to be confident, stylish, and noticed.

The Line that Defines Everyday Glamour From the debut collection of five carefully curated products for everyday beauty concerns of Purpplebee: • Matte Majesty Liquid Lipstick - Deep rich color with soft matte finish for long wear • Crystal Kiss Lipgloss - High-shine gloss for plumping effect, non-sticky • CurlMe Up Mascara- Lifts and defines lashes for that bold and voluminous look • Glamour Glide Eyeliner - Smooth, precise, deeply pigmented, and smudge resistant • Drama-tick Kohl Kajal - Intense-black kajal for Indian eyes and for long wear Purpplebee also endorses conscious beauty by keeping the formulations of every product vegan, cruelty-free, paraben-free, and non-toxic. Its formulations are developed to tune to Indian skin tones and climate conditions, ensuring they are lightweight formulations with a punch and easy to wear all day long.

Luxury Made in India Strongly positioned is the heart of Purpplebee with the proposition: Making an experience of premium, luxury beauty at Indian pricing that is affordable and sustainable. The brand values quality over all else. The products it offers are paraben-free, non-toxic, vegan, and cruelty-free, which complement the minimalist and chic packaging. This means, all are skin-safe, environmentally conscious, and rooted in conscious beauty. With an "India First" mindset, the brand takes utmost care in sourcing ingredients such as Vitamin-E, Jojoba Oil, and Shea Butter locally whenever possible, thus ensuring that a great deal of contribution goes towards the Indian economy and Indian craftsmanship.

This brand is an ideal blend of timeless elegance and modern innovation. It has been thoughtfully created for the Indian woman, who is diverse in skin tone, unique in identity, and bold in spirit.

Introducing the "Face of the Brand" Campaign In continuation of its commitment to real beauty, Purpplebee has launched its exciting new campaign — "Face of the Brand". This initiative encourages customers to send in photos or videos of themselves using Purpplebee products, with the best entries being featured on Purpplebee's official website and social media platforms, giving a stage to their own customers.

This campaign stands for what is genuine — putting the spotlight on real women who represent the brand spirit of confidence, individualism, and unfiltered beauty.

Customers can send their entries to: [email protected] Join the Movement Boasting a cutting-edge brand identity, backed by clean formulations and a genuine emphasis on showcasing actual users, Purpplebee proclaims to be more than just make-up — it is a movement! A celebration of style, strength, and self-expression that invites Indian women to look and feel their best without compromising on ethics or affordability.

To explore the product range, visit: www.purpplebee.com Instagram: @mypurpplebee Facebook: Purpplebee Email for campaign entries: [email protected] (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI PWR PWR