<h1>Restaurant launches transit campaign promoting traditional Urdu storytelling event with interactive contest and cultural dining experience</h1> A restaurant brand specializing in Awadhi cuisine launched a transit media campaign to promote a storytelling event featuring a renowned performer of dastangoi, a 13th-century Urdu oral tradition. The campaign runs along a 60-kilometer bus route covering major areas from Electronic City to the airport, targeting diverse urban audiences including office workers and millennials. The initiative includes an interactive contest offering restaurant vouchers and represents a pioneering approach in the food and beverage industry by merging culinary experiences with cultural arts. The storytelling event is scheduled for late June at a venue in Bengaluru.