<h1>AI search traffic may surpass traditional organic search by 2028, with AI visitors valued 4.4 times higher</h1> A research study by a traffic analysis company found that a question-and-answer platform ranks as the most frequently cited website in AI-powered search overviews. The study indicates AI search traffic may exceed traditional organic search by 2028, with AI search visitors valued 4.4 times higher than regular visitors. The platform's chief revenue officer noted that human-generated answers remain valuable to both users and algorithms. The findings suggest brands appearing in trusted, cited sources are better positioned for long-term visibility and revenue growth in the evolving AI-powered search landscape.