<h1>Digital Banking Rewards Program Empowers Customers with Personalized Points System for Enhanced Financial Engagement</h1> A small finance bank launched a multi-tier rewards program called 'Ujjivan Rewardz' for savings account holders. The program enables customers to earn points through digital transactions like bill payments, account opening, and fund transfers. Points can be redeemed for vouchers across lifestyle, shopping, travel, and entertainment categories. The initiative aims to enhance customer engagement, drive digital inclusion, and build long-term loyalty by offering personalized benefits with a two-year point validity period.