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of <h1>Sting Energy Amplifies Formula 1 Fan Experience with Groundbreaking Sonic Branding and Immersive Race Activation Strategy</h1> Sting Energy, a PepsiCo drink, announced its official partnership with Formula 1 through an innovative sonic branding approach. A renowned DJ discovered the brand's sound embedded within F1 engine recordings, creating a viral marketing moment. The partnership will enhance fan experiences across 21 races through immersive activations, co-branded products, and digital storytelling, transforming traditional sports sponsorship into a unique sensory experience.
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