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1. Search Case laws by Section / Act / Rule β now available beyond Income Tax. GST and Other Laws Available


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<h1>Truecaller Unveils Masthead Ad Format Delivering 100% Share of Voice on Caller ID Screen for Targeted Brand Visibility</h1> Truecaller launched a new mobile advertising format called Masthead, offering brands exclusive visibility on the caller ID screen. The innovative ad placement provides 100% share of voice with advanced targeting capabilities, allowing advertisers to reach users during a moment of undivided attention. Tested by leading brands like Amazon Prime and Havells, the format promises high viewability and engagement in a cluttered digital advertising landscape.