In the run-up to completion of eight years of GST, the Central Board of Indirect Taxes and Customs (CBIC), in coordination with the FIT INDIA Movement, organised a nationwide cyclothon titled “Sundays on Cycle” under the aegis of FIT INDIA movement launched by the Prime Minister, Shri Narendra Modi. The flagship event was organised at Major Dhyan Chand National Stadium, New Delhi, early morning, with more than 100 CGST commssionerates also participating across the country.

Flagging the cyclothon at New Delhi, Shri Shashank Priya, Member (GST), CBIC, highlighted the transformational impact of GST on the Indian taxation system and emphasised how GST has unified around 30 different indirect taxes into a single, transparent tax structure, thereby simplifying tax administration and compliance for both businesses and citizens.

Shri Priya also apprised participants of the significant benefits extended to small taxpayers through initiatives such as the GST Composition Scheme and the Quarterly Return Monthly Payment (QRMP) Scheme, which reduce compliance burden and foster ease of doing business.

The Mumbai and Pune Zone of CGST also roped in Bollywood celebrities like Mr. Sunil Shetty, Mr. Milind Sonam, and Mr. John Abraham.

The cyclothon witnessed enthusiastic participation from more than 50,000 cyclists across the country, including senior officers from CBIC — Shri Rajesh Sodhi, Principal Chief Commissioner, CGST Delhi Zone; Shri C.P. Goyal, Pr. Director General of GST (DGGST), CBIC, and Shri Mahesh Kumar Rustagi, Director General of Taxpayer Services (DGTS), CBIC; representatives from various ministries and departments, and members of the general public.

At the venue, a dedicated GST Help Desk “Know About GST” was set up to engage with participants and to answer queries about GST. To enhance accessibility and outreach, a wide array of informationalbrochures on key GST topics were distributed, and digital kiosks equipped with QR codes were strategically placed across the venue allowing participants to scan and download GST resource materials directly to their mobile devices.

 

Additionally, vibrant hoardings and banners highlighting key GST reforms and taxpayer-centric initiatives — especially for support for MSMEs, GST registration process, etc. — were prominently displayed. Together, these efforts created a comprehensive and engaging environment, aligning with CBIC’s vision of brining GST closer to people through public engagement and education.

 

The cyclothon is part of a broader initiative blending public health advocacy with taxpayer engagement. This initiative is yet another example of CBIC’s commitment to engaging with taxpayers and the general public through innovative and inclusive outreach programmes, celebrating both national health goals and the ongoing journey of GST reform, as India marks eight successful years under this landmark tax regime.

GST outreach links health campaign to taxpayer education, promoting composition and QRMP compliance and MSME support. CBIC organised a nationwide 'Sundays on Cycle' cyclothon linking fitness advocacy with GST outreach to mark eight years of GST. The campaign communicated GST's consolidating effect on indirect taxes and emphasised taxpayer relief measures such as the GST Composition Scheme and QRMP Scheme to lower compliance burden. Operationally, the initiative deployed a dedicated GST Help Desk, printed informational brochures, and digital kiosks with QR codes to distribute resource materials and engage participants, complemented by public displays and participation from CBIC officials and local figures to enhance accessibility and awareness.