<h1>Birdwatching Tourism Emerges as Powerful Tool for Ecological Engagement and Conservation Awareness Among Travelers</h1> Researchers at an academic institution studied birdwatching's potential to promote sustainable tourism and environmental awareness. Using a conceptual framework analyzing over 300 tourists, the study revealed that high-quality birdwatching experiences can motivate environmentally-responsible behavior. Well-informed guides explaining ecosystem interconnectedness are crucial. The research suggests avi-tourism can generate conservation funds and potentially transform tourists into environmental advocates.