<h1>Price increase: Amul raises milk retail prices nationwide citing higher input costs, effective May first.</h1> Amul implemented a uniform Rs 2 per litre retail price increase on fresh pouch milk effective May 1, 2025, citing higher input costs; the federation described the rise as a three to four percent MRP increase, noted no price change since June 2024, and said member unions have increased farm-gate prices over the past year. The release lists updated Gujarat retail MRPs for named product variants and states the hike applies across all markets.