<h1>Native RCS Support Launched by MoEngage for Interactive Business Messaging with Rich Media and Tracking Capabilities</h1> MoEngage has launched native support for RCS (Rich Communication Services) for Business, enabling companies to send interactive messages through native messaging apps on Android and select Apple devices. The integration allows marketers to use verified branding, rich media, and actionable buttons while tracking metrics like read rates and clicks. The platform offers fallback options to SMS and message revocation capabilities. Industry applications include retail product carousels, travel booking functionalities, secure financial alerts, and e-commerce order tracking. The company's executives highlighted that this integration helps brands deliver personalized experiences to enhance customer loyalty and drive conversion rates.