<h1>Promotional e commerce strategy drives record sales and customer engagement through tiered gifting and influencer marketing.</h1> Charmacy Milano's CMC Beauty Bonanza used combined sitewide and prepaid discounts plus a three tier gifting structure tied to spending bands to boost Average Order Value and sales. The campaign paired performance marketing, influencer and user generated content to drive traffic and conversions while supply chain responsiveness addressed inventory shortages. Metrics highlighted order volume, AOV, and repeat purchase share as indicators of success, and the brand positions the initiative as an annualized promotional model to sustain loyalty and visibility.